Mobina Goudarzi – Performance Marketer | Google Ads & CRO Specialist

About Me

I'm a performance-driven digital marketer with over 6 years of experience, who started their journey in Iran, diving deep into the world of digital marketing. As I gained more hands-on experience and expertise, I set my sights on international markets, working across the UAE, Turkey, and Southeast Asia. My core strength lies in Google Ads, especially Search and Display campaigns, where my focus has always been on delivering the best possible results with limited budgets.

+ Google Ads accounts managed

+ Performance Marketing campaigns

Experience Timeline

2024-2025

Senior Performance Marketing Specialist

Primaluxury (Dubai)

Launched high-performing ad campaigns across Meta Ads, TikTok Ads, and Google Ads, targeting Arabic-speaking markets in the Middle East. Specialized in TikTok Ads for Real Estate with ROI-focused campaign execution and multichannel campaign management.

TikTok Ads Meta Ads Google Ads ROI Optimization Funnel Optimization

2024

Digital Marketing Manager

Plasurgery (Turkey)

Managed Meta Ads (Facebook & Instagram Campaigns) and International Google Ads in the healthcare sector with intense competition. Achieved excellent impression share and maintained 70%+ top-of-page rate with limited budget and ROI management.

Meta Ads International Google Ads Budget Management ROI Management

2024

Google Ads Specialist

Awesome Academy (Malaysia)

Executed comprehensive Google Ads (Search & Display) campaigns for educational sector, focusing on campaign management, conversion tracking, and lead generation strategy.

Google Ads Campaign Management Lead Generation Conversion Tracking

2021-2023

Performance Marketer

DRDR

Implemented advanced analytics, tag manager, and looker studio solutions. Specialized in Google Ads, funnel optimization, budget management, and marketing automation tools. Conducted A/B testing and conversion rate optimization (CRO) with segmentation and targeting.

Analytics Tag Manager Looker Studio A/B Testing CRO Marketing Automation

2020-2021

Digital Marketer Specialist

Nodid Agency

Specialized in PPC campaigns and retargeting strategies, developing expertise in search console and email marketing automation.

PPC Campaigns Retargeting Search Console Email Marketing

Education & Certifications

B.Sc. Financial Management

Islamic Azad University

2017-2020

Google Ads Display Certification

Google

Facebook Marketing 2024

Udemy

Introduction to SQL

DataCamp

PPC Advertising

SEMrush

Conversion Rate Optimization

Udemy

Strategic Planning Associate

Coursera

Portfolio & Achievements

Healthcare Campaign Turkey

In one of my projects in the healthcare sector in Turkey, where we had intense competition with clinics and doctors, we were able to achieve a very good impression share for all campaigns with a very limited budget and maintain a top-of-page rate of over 70%.

Impression Share: 40.16% Top-of-Page Rate: 74.13%

Advanced User Segmentation

In one of my professional experiences, we successfully implemented precise user segmentation using the RFM method, which ultimately led to the development of an advanced automation system. Before launching the system, through A/B testing and offering tailored proposals for different segments, we achieved a significantly higher conversion rate compared to generic SMS campaigns.

Conversion Rate: 29% Segmentation: RFM Method

Google Ads Optimization

By changing the strategy in one of my Google Ads campaigns and consistently optimizing the campaign daily, I achieved excellent results compared to the previous month. First, the budget was reduced by 15%, and the AVG CPC decreased by 26%. At the same time, clicks increased by 14%, leading to the outcome I was aiming for: a 67% increase in conversions. My main goal with the strategy change was to generate high-quality leads.

Budget: -15% CPC: -26% Clicks: +14% Conversions: +67%

Mobina Goudarzi Performance Digital Marketer